With Zhishi, users create a content page with 3 columns of
information culled from Baidu Q&A (Zhidao) pages. Unlike
Baidu Baike, this is not a Wiki page. Content pages can be
created for all sorts of topics. Baidu's editors scan the
topics to limit liability.
This is similar to NHN Naver's model in S.Korea, where
they have most of the search market. Baidu is increasingly
looking at creating user-generated content on its various
channels to form a community within its own Internet domain.