Wednesday, January 23, 2008

Baidu has 94% of Internet Cafe users

The newly released '2007 Report on the
Development of China's Internet Care
Industry' by WBZOL and TXWM.com found
that Baidu (Nasdaq: BIDU) was the clear
favorite of China's internet cafe users,
with 94% of respondents choosing it.
34% of internet cafes set the search
engine as the default Internet Explorer
homepage.

The study found that gaming,
entertainment, and socializing
featured strongly among internet cafe
users' main reasons for going online.
Internet cafes have taken on some
aspects of entertainment venues, and
Baidu - in addition to regular web
searching - offers Baidu Post Bar, MP3
search, and Baidu Knows, among other
services, creating a solid foundation
for its popularity with users.

[report from Marbridge Daily]

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