Per JP Morgan (comments in [] brackets mine):
- PPC search market enjoys a higher [...than overall
online ad market...] growth rate of 82% to $562 million.
Baidu will remain dominant player to take around 65-70%
market share.
China Search Ads Forecasts compiled by Imran Khan
and his team at JPM. [The average estimates of 15
analysts, on finance.yahoo.com, are much higher]
2007 2008 2009 2010 2011
------------------------------
Avg Internet
users (millions) 168 195 217 234 253
Searches 119 145 169 190 214
(billions)
Click thru rate 24% 26% 27% 28% 28%
Price per clik 0.40 0.47 0.55 0.62 0.69
(Yuans)
Market size 309 562 911 1384 2046
(Million dollars)
Growth 120% 82% 62% 52% 48%
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