Monday, September 8, 2008

New advertising system to be released

Baidu is set to release a new advertising system called
"Phoenix Nest".

According to an industry insider who has seen the
new system, Phoenix Nest is comparable to Google's
AdWords in terms of functionality. It provides a
number of new functions including domain-targeted
advertisements, keyword recommendation services,
budget planning tools, lowest-price display, and
round-robin advertisement display functionality.
Reporting information generated for advertisers
will include expanded information on statistics
across a number of indicators.

A source at Baidu claims that the new functionality
in Phoenix Nest will help solve the company's previous
problems in providing sufficient data to advertisers.

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