Baidu will open its e-commerce platform (mall.baidu.com)
to pre-approved sellers at 8 p.m. on September 25, reports
Sohu. Baidu's 10,000 sellers will be able to access the
platform to activate online payment tool "Bai Fu Bao,"
complete real-name account information and set up their
stores. A post on Sohu's IT community said the platform
will offer free services similar to Taobao's paid product
"Wang Pu," and that Baidu has already signed logistics
partners and may rank products by popularity.
Baidu had more than 40,000 applicants for its online
trading platform by September 11.
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