Wednesday, February 18, 2009

Rule-violating medical/pharma ads still on Baidu

An anti-malware alliance is accusing Baidu
of still having a "large amount" of "rule-violating"
medical/pharmaceutical bid-ranking advertisements
in its search results, reports The alliance
says in a report that the volume of medical/
pharmaceutical bid-ranking advertisements on fell after a media expose but has since
seen a big comeback. Ads for the aforementioned
industry accounted for 36.62%, or 650,000, of
Baidu bid-ranking ads on December 14, as compared
to 27.5%, or 300,000, of total ads on November 27,
said the alliance report.

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