Friday, January 8, 2010

iResearch: China online ad market grew 21.2% in 09

to almost $3 billion. Baidu has around 21.2% share, which
comes to $639 million, almost inline with analyst estimates.
The market is expected to grow 50% this year, stimulated
by the World Expo in Shanghai and the soccer World Cup
(very popular in China).

The search engine section of the overall online ad market is
projected to have grown 38.2% in 2009.

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