Thursday, June 12, 2008

Partnering with NBA

Baidu has teamed up with the NBA to run
the "NBA Trivia Team Grand Final"
promotion. By editing articles on Baidu's
"Baidupedia" and sharing their knowledge,
Internet users will have the opportunity
to win special NBA prizes.

A spokesperson for Baidu explained that
the promotion would run between June 6
and June 20, and to take part, users
could visit the competition's official
and join a team of their choice. Within
the first 5 days, over 1,000 new articles
had been created by participants.

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