Baidu was ordered to pay RMB50,000 by Shanghai
No.2 Intermediate People's Court yesterday to
recompense Dazhong Transportation and Dazhong
Moving for permitting links, which was damaging
to the companies, to be illegally available on
search pages.
The companies last year discovered that when
entering key words of Dazhong Moving into
Baidu's website an advertising column on the site
appeared, listing a number of competitors that
could take on businesses in the name of Dazhong
Moving. The column is a paid advertising service
offered by Baidu but the search engine argued
that it is merely the advertiser and was not
involved in creating the ad and cannot be held
responsible for content on other websites.
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