Tuesday, March 18, 2008

Ogilvy partners with Baidu

Neo@Ogilvy has partnered with Baidu to
provide a keyword management tool that
will allow existing clients to launch
and track Chinese language search
marketing campaigns much more
effectively.

The integrated platform will allow
marketers to consolidate and streamline
data collection and analytics,
eliminating independent engine
systems and third party analytics to
allow for more cost effective digital
campaigns.

Marketing Interactive

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