Wednesday, March 5, 2008

Baidu tops China's online ad market in 2007

Overtakes Sina, with a market share
of 24.5%, as per iResearch. They
believe China's search market
grew 85% in 07 to 2.92 billion
yuan. The online ad market is
projected to be 11.2 billion yuan
this year, up from 7 billion
last year; an increase of 60%.
Growth rate in 07 was 51.5%,
which means growth is
accelerating.

Baidu has 65% of the search market
as per iResearch (Analysis thinks
it is 60.9%). Along with 84% share
of MP3 searches.

SinoCast report

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