Baidu chairman and CEO Robin Li said in
Changsha recently that the search company
will test an operating model based on sharing
ad revenue in an attempt to resolve copyright
issues pertaining to its MP3 search functionality.
Baidu will split ad revenue earned from media
with the individual and corporate copyright
holders, while still allowing consumers free access
to the copyrighted products or content. Li said
Baidu was currently experimenting with the
model and that some companies had already
signed partnership agreements with Baidu
based on shared ad revenues, but did not reveal
any further details.