Thursday, April 2, 2009

Switching to Phoenix nest ad system

Baidu renamed its Enterprise Marketing products
and services as Baidu Marketing Services on
March 30, according to company information. Baidu
Marketing Services consist of Search Marketing
Services and Network Marketing Services and can
be found at Enterprise Marketing's
previous domain name,, now links
directly to

According to an unnamed insider quoted by Sohu,
Baidu may release its new ad auction system
Phoenix Nest under the name of Search Marketing
Services Professional in early April and begin transferring
client information to the professional version in June. The
insider believes the March 30 name change is the first step
in the Phoenix Nest release. In its fourth quarter
2008 conference call, Baidu said Phoenix Nest would be
"broadly available" in the second quarter of 2009.

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