Baidu will formally launch the professional edition of
its new Internet search engine advertising program,
Phoenix Nest, on April 20, 2009.
Robin Li, chairman and CEO of Baidu, said Phoenix Nest
is only an upgraded edition of its former Baidu Bidding
Rank. Prior to this announcement, Baidu changed the
name of its Bidding Rank program to Baidu Promotion
on March 30, 2009, and the launch of Phoenix Nest is
the second step for the development of its Baidu
Promotion. According to Baidu's schedule for 2009,
the company will formally launch the professional edition
of its Baidu Promotion to all clients at the beginning of
April 2009; between April and June 2009, it will guide
its clients to use the search program; and in June 2009,
the company will assist its clients in transforming their
files in the classic edition to the professional edition.
Then the classic edition will be withdrawn from the market
and the professional edition will become the mainstream
product for search engine promotion services. Baidu Bidding
Rank is Baidu's advertising product that displays the
advertising websites on its search results pages.