An interactive marketing tool companies and individuals
can use to collect groups of customers on Tieba. The tools
available include videos, images, polls and posts, which
the receiving individuals can then repost, triggering a viral
campaign. China Mobile is advertising its mobile music
service, "Miguhui", one of the first users of Lighthouse
("Dengta"). Baidu is providing the service free to over
230 celebrities and media outlets.
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