A district court at Chaoyang fined Baidu and
Evercare for hijacking the branded keyword
Shianba, belonging to Evercare's cosmetic
surgery competitor. Baidu's subsidiary, Baidu
Times had argued they did not have the ability
to police the bidding for keywords, but the court
rejected that claim, pointing out Baidu does
reserve the right to inspect keywords bid on.
The court held the the right was a responsibility
The combined fine is RMB 130,000 , and will be
effective in fifteen days.