Friday, August 1, 2008

Initial account fees for advertisers raised?

From the new marketing materials [we] have
received, Baidu has raised the initial
advertising budget for new accounts from
RMB3,000 to RMB5,000. The “consulting” fee
remains the same, RMB600. New advertisers
therefore are required to pay RMB5,600
(about USD824) upfront to set up a new
pay-per-click account.

As a comparison Google account opening fee
stands at RMB50, with prepay advertisers
required to pay a minimum of RMB100 everytime
they recharge their accounts.

[From a blog posting by Patrick Abotsi ]

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