Wednesday, August 6, 2008

Cost per action ad platform launched

After 2 months of testing, Baidu has officially launched
its cost-per action (CPA) advertising platform. Currently
a total of 9 advertisers and brands including online
recruitment site ChinaHR, online retailer Dangdang,
Kingsoft (3888.HK) Anti-virus and Skype are using
the service to deliver their ads to the more than
200,000 members of the Baidu Alliance advertising
network. Under the CPA platform, advertisers are not
charged when a user views or clicks on an ad. Instead,
they are charged only when a viewer performs a
certain action such as registering on the site, downloading
content, or when they perform some other concrete

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