Shanghai-based online video site Hupo.tv,
a unit of BroadWebAsia announced on Wednesday
that it has partnered with Baidu to mark its
transformation from a video site into an
entertainment location, according to Hupo.tv
CEO Davis Li. Under the agreement, Hupo.tv
will provide Baidu with exclusive interviews,
videos and other content while Baidu will
promote Hupo.tv content to its users. Hupo.tv
had recorded over two million registered
users and 40 million unique visitors per
month, with 70% of visitors coming from
search engines, by May.
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