Monday, November 2, 2009

Teaming up with Qtrax for ad-supported music download model

Qtrax announced today that Baidu has agreed
to direct music related search inquiries from its
Entertainment Portal, and Qian Qian Music Online
sites to Qtrax's independent, free and legal
download service, wherever Qtrax has the queried
artist or song in its catalogue.

Allan Klepfisz, President and CEO of Qtrax, commented:
"We are very pleased with Baidu's decision. As the
dominant search engine in China, Baidu will provide us
with substantial traffic from its music and entertainment
portals. We, in turn, will provide the visitors they send
to our independent free and legal site, a superior music
discovery and download experience. In the coming weeks,
we will progressively launch in each of nine Asia-Pacific
countries and begin to divert and monetize traffic - for
the benefit of artists and copyright holders - that
previously found its way to non-licensed sites. We
believe our offering, including information about the
artists, is vastly superior to these unauthorized sites."

Jay Berman, Co-Chairman of the Qtrax Advisory
Board and former Chairman of both the RIAA and IFPI,
observed: "As someone involved in fighting music piracy in
China for more than 20 years, I believe this represents an
important first step. It is a very positive development in
the long standing fight against online music piracy in China."

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