Baidu is creating a B2C online shopping partnership with almost
100 SMEs. The "Morning Star 100" project provides B2C search
sales services to the businesses.
Separately, the company has added a B2C e-commerce
platform to japan.baidu.com, called the "Window of Japan".
It provides items from Nissen's e-commerce subsidiary,
Navibird, sold through their online retail website
jshoppers.com.cn. As the name implies, the site is aimed at
tapping into China/Japan trade.