Monday, April 7, 2008

Haier cooperation agreement

Baidu and Haier are entering into a
strategic cooperation to jointly
promote online media television
services. Baidu will provide Internet
services and technology support such
as search and online community to
Haier's online television scheme,
which enables Chinese TV users to
access Baidu's services with a
remote control.

Baidu is aiming at making its brand
ubiquitous among traditional desktop
computer users and those users who
traditionally would not have access
to the search engine's features. Baidu
previously began a strategic cooperation
with Nokia which enabled Chinese users
to use mobile phones to enjoy Baidu's
search services from a cellphone.
In 2008, the company launched voice
search via telephones.
China TechNews report

No comments: