Friday, December 21, 2007

China 2010 Online Advertising Alliance Revenue (mostly Baidu Union) to Hit CNY1bn

BEIJING, Dec 21, 2007 (SinoCast via COMTEX)

The Chinese online advertising alliance sector is estimated to
gain revenue of CNY 1.06 billion in 2010, soaring 61.2% from
CNY 660 million in 2006, according to a latest report by
Beijing-based iResearch Consulting Group.

The revenue would amount to CNY 1.06 billion in 2007,
accounting for 10.5% of that of the country's online advertising
industry. The figure was 10.8% in 2006 and is anticipated to
rise to 11.6% in 2008. Thanks to the advent of the 2008 Beijing
Olympic Games, the sector is expected to show a speedy
growth in the following years, said the Beijing company.

Currently, the advertising alliance of Inc. (BIDU)
and the AdSense advertising platform of Google, Inc. (GOOG)
rank top among the domestic online advertising alliances by
members. Some medium-sized advertising alliances grab a
piece of the market by unique positioning.

Among all the advertising alliances, sponsored search
alliances have a best performance, gaining revenue of
CNY 760 in 2007 which accounts for 70% of the total.

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