Marbridge daily report:
Chinese search company Baidu has officially released a
frequent-customer management tool for sellers on YouA,
Baidu's C2C and B2C e-commerce platform, to help sellers
establish relationships with their customers. Customers
who subscribe to information updates on various products
can interact in real-time with sellers of interest. The tool
also enables sellers to see which customers bought goods
through their store, along with each customer's detailed
transaction information. One of the tool's marketing
features allows sellers to select up to 9 goods at a time
for promotion to previous customers. The tool also
includes automated contact features that will send
customers birthday wishes, after-sales reminders and
other automated greetings.
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