New revenue-sharing model

TAC at 30% to 45% depending on traffic,
cooperation model, and duration. That means
companies which tie up with Baidu by using
Baidu's tools on their website, driving traffic
to ad sites, would receive
that much percentage of ad revenues. The
level of cooperation can be "exclusive",
"privileged" and "preferred".

In addition Baidu has teamed up with China
Mobile on their music portal "12530".